New: Start Selling More Ebooks Using A Technique Used By Facebook In The Early Days.

Why are you trying to start selling more ebooks? Is that precisely what you want to do?

[Affiliate article.]

 One of the questions that never gets answered is the point of what you are doing online.

 For most people reading this is to start selling more ebooks. But that is just the covering, the overlay of the issue. Because if you sold two ebooks a day rather than one, then you have accomplished selling more ebooks :)

Because, at the end of the day, what is the point? 

What are you trying to achieve?

Websites and businesses have a Mission and an About page.

 So their Mission and About page guides their business/ website. All ideas need to go through the Mission test. A Mission statement is rough "Why are you doing what you are doing"?

So when you are selling an ebook, you have to figure out what the point of you starting that ebook is in the first place.

It is not a "skip this part" and drives people to your ebook. You need to figure out the why.

Why?

Because if you do, you could save money and time by accomplishing very little.

Let me explain why the issue of selling more ebooks differs from your problem.

You don't "create an ebook" when you create an ebook. 

Figure out the goal- this long-form content piece will do XYZ.

In the early days, Facebook wanted growth and growth alone.

 Everything that they did focus on one thing: change. Everything they created/ marketed, and bought had to be seen through development. If it didn't make Facebook grow, it wasn't accepted.

Did you notice that money/ profit came in after growth? Growth was first.

Are you going to educate and increase brand awareness?

 Are you going to give people enough information and then push them to a preselling page which then converts people to an affiliate offer?

 Then, will you sell that ebook and have other people affiliate sell for you?

Each of these side points also needs to be considered (they can also be combined). So,

Brand awareness: You need to figure out what your brand is trying to say- what Mission or strict guidelines are required to focus on? 

Are you going to research new information or collate information from different sources?

Ebook to presell and presell page: In this guise, your information would need to show a "how to" and a "why should I go further with this information." Offering credentials, an overview of how something helped other people (who are the targeted audience of the affiliate product).

Ebook to sell: If you have content that is helpful and is full of information, how-tos, tips, tricks, and information that is difficult to track down online, then your ebook could sell. With any form of marketing, you have to ask yourself, "Why should I sell it, and what can it offer that people can't/ find it difficult to find online?".

Once you have your goals, you need then to figure out the following:

Who is your target audience?

Do they want that type of product- or your product in the first place?

Most ebook writers get this confused, write the ebook, and then try to find the audience. This is very difficult and wastes your time. Finding an audience that wants a solution is far easier than finding a solution to a problem you have to see.

You hear it constantly, "I am making XYZ book because it sells well." Of course, for that person, it does, but does your audience? Or an audience that you can get in contact with? There is also a thought that if there is a glut of ebooks on a particular subject, are there other media forms with little competition?

When finding out your audience, you will figure out where this audience lives and looks around. For example, you may find that the demographic shies away from Facebook (even for pleasure or contact).

 You can post content as much as you want on Facebook, but your audience might not necessarily interact with that content.

 It might take longer because friends/ relatives of your target audience might not share. Therefore you have some customers but not the more significant potential you were considering.

Your audience might tell you that an ebook series is a good option. So one ebook links to the other and sorts out a range of issues uniquely relevant to another but still kept within the same niche. You then sell more ebooks.

So once you have your audience, find out their issues, and create an ebook to tackle those pain problems, you must get all your tracking in order.

It would be best if you tracked the following:

Where people come from- what article/ content do they like more to click through? First, check out your book; once inside the reader, what happens then? 

Do they read to the end and then link, or is there a link on every page in the footer?

And then the golden issue.

How will you contact the people who bought or downloaded your ebook?

 Will you have a sign-up page, or will you risk it and have sign-up links within the ebook? Will you tempt them with a sign-up bonus if they subscribe to your newsletter?

Because whoever downloads your ebook is interested in what you have to offer.

Once you have those conditions sorted out, you will sell more ebooks.

Once you have the systems in order, selling more ebooks is simple. Instead of slugging it out in the SEO ring, you will know:

Precisely who you are targeting, what they want, how to deliver it to them, and get them to buy more from you. Once all those systems are aligned, then if you start to add paid advertisements- your sales will increase.

Because paid advertisements target a whole load of your target customer and drive them to your product.

Are you selling on Amazon? 

Then, it is best to see how you can rank above your competition within Amazon search. 

Here's how it's done; find here: How to start